How does Southwest Airlines promote employee engagement?

Southwest Airlines promotes employee engagement primarily through a culture of open communication and recognition programs. This approach fosters an environment where employees feel valued and heard, which is essential for maintaining high morale and job satisfaction. Open communication allows team members to share ideas, provide feedback, and feel connected to the company's mission and goals. Recognition programs further enhance this engagement by celebrating individual and team achievements, motivating employees to excel in their roles. This combination not only boosts morale but also reinforces a sense of belonging and commitment to the organization, which can lead to increased productivity and lower employee turnover.

The other options do not align with Southwest's engagement strategy. Strict policies and penalties tend to create a more punitive and less supportive environment, which can hinder employee morale. While financial incentives can be motivating, they may not foster a deeper sense of engagement or loyalty on their own. Mandatory team-building exercises, while beneficial in some contexts, can feel forced and may not resonate with all employees, reducing their effectiveness in promoting genuine engagement.