How frequently should flight attendants update passengers during an ATC hold?

Flight attendants should update passengers during an air traffic control (ATC) hold every 15 minutes to ensure that customers remain informed and feel attended to. This frequency strikes a balance between providing timely updates and allowing for operational efficiency.

Updating passengers at this interval helps manage their expectations and alleviate any anxiety associated with delays. It keeps everyone informed about the situation, such as the reasons for the hold and any developing timelines. Regular communication is essential for maintaining a positive passenger experience, especially during unforeseen circumstances like an ATC hold, where uncertainty can lead to frustration.