What is one benefit of flying with Southwest Airlines?

Flying with Southwest Airlines offers the benefit of no hidden fees for checked luggage, which is a significant draw for many travelers. This policy allows passengers to check two bags for free, making it an attractive option for those who may have more luggage or are traveling with family. By eliminating hidden fees, Southwest enhances the overall customer experience, allowing travelers to budget more effectively for their trips without the concern of additional baggage costs that many other airlines might impose. This approach aligns with Southwest's commitment to transparency and customer satisfaction, distinguishing them in a competitive airline market where various fees can often lead to frustration for travelers.