What is the primary focus of Southwest Airlines' business model?

The primary focus of Southwest Airlines' business model is rooted in being a low-cost carrier that emphasizes both customer experience and operational efficiency. This strategy allows Southwest to maintain lower fares compared to traditional airlines while simultaneously providing a positive travel experience for customers.

By keeping costs low, Southwest enables more people to afford air travel, which aligns with its mission of democratizing the skies. Additionally, operational efficiency is crucial, as the airline implements streamlined processes that minimize turnaround times and maximize aircraft utilization. This commitment to efficiency not only supports lower ticket prices but also enhances customer satisfaction by prioritizing on-time arrivals and minimizing delays.

In contrast, the other options highlight aspects that do not align with Southwest's core operational strategy. Luxury travel options and international flights are not central to its business model, which is distinctly focused on domestic travel and affordability rather than premium services. While maximizing shareholder profits is an important objective for any company, Southwest's unique approach prioritizes cost-effectiveness and customer loyalty as a means to ensure long-term profitability rather than focusing solely on profits.