What type of travel does Southwest Airlines mainly target?

Southwest Airlines primarily targets high-demand leisure and business travel by focusing on the needs of a broad audience that seeks affordable and flexible flight options. The airline's business model revolves around low-cost fares while still providing essential services, making it accessible for both vacationers and business travelers. This approach includes convenient flight schedules, no hidden fees for checked luggage, and a customer-friendly cancellation policy, all of which cater to travelers who value cost-effectiveness and convenience.

The focus on high-demand markets allows Southwest to fill its planes effectively while competing with other carriers. Their route network is designed to connect major urban areas and popular vacation destinations, further solidifying their positioning in the leisure travel sector. This competitive pricing and reliable service make them an attractive choice for both leisure travelers planning vacations and business professionals attending meetings or conferences.

This is contrasted with other options such as high-end luxury travel or exclusive VIP services, which are not part of Southwest's brand identity. The airline does not cater specifically to affluent travelers looking for premium experiences, nor does it focus on niche markets like budget backpacker routes. Instead, they leverage their reputation for affordability and approachable service to appeal to a wide range of customers.