What unique boarding process does Southwest Airlines use?

Southwest Airlines is known for its unique open seating process, which allows passengers to choose their seats upon boarding. This approach differs significantly from traditional airlines that assign specific seats based on fare class or ticket type. By using an open seating policy, Southwest promotes a more flexible boarding experience; passengers can select any available seat once they enter the aircraft. This system encourages efficiency during boarding and can also contribute to a quicker turnaround time for the airline, as it minimizes the complexity associated with assigned seating.

This choice aligns with Southwest's business model, which focuses on providing a straightforward and no-frills flying experience. Additionally, the open seating policy can foster a sense of community among passengers, as they may have the opportunity to sit next to fellow travelers rather than being restricted to pre-assigned seats. Overall, this method is a distinctive hallmark of the Southwest Airlines experience.